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Ten traditions · Sourced · Belief described as belief

Lucky numbers around the world

The same digit is fortune in one language and death in another, and the reason is almost always linguistic or scriptural rather than mystical. Ten traditions, with the mechanism behind each one.

Pick a tradition

Each page covers which numbers are lucky and unlucky there, why, and where the belief shows up in buildings, plates and gifts.

Mainland China, Hong Kong, Taiwan and the Chinese diaspora

Eight sounds like prosper, four sounds like death, and both turn up in the price of things.

Lucky 6 8 9 · avoid 4

Germany, Austria and German-speaking Switzerland

Thirteen is the devil's dozen, four is a clover, and eleven belongs to Carnival.

Lucky 3 4 7 · avoid 13

India, Nepal and the South Asian diaspora

Indian auspicious numbers are counted, not punned: 108 beads, nine grahas, seven steps.

Lucky 108 9 7 · avoid 8

Italy, and Italian communities abroad

Seventeen is the number Italy avoids. Thirteen is what you say when you have struck lucky.

Lucky 3 7 13 · avoid 17

Japan

Four can read shi and nine ku, so Japanese keeps a second set of readings to say them safely.

Lucky 3 7 8 · avoid 4 9

Israel and Jewish communities worldwide

Eighteen spells the Hebrew word for life, which is why Jewish cheques so often end in 18.

Lucky 18 7 13 · avoid 2

South and North Korea, and Korean communities abroad

Sino-Korean four and death are the same syllable, and Korean has no tone to hold them apart.

Lucky 3 7 · avoid 4

Russia, Ukraine, Belarus and much of the former Soviet space

Odd flowers for the living, even for the grave. Three and seven carry the luck.

Lucky 3 7 · avoid 2 13

Thailand

Thai nine is a pun on stepping forward, and Thai five is the sound of laughing.

Lucky 9 5 · avoid 6 4

Britain, Ireland, North America and most of western Europe

Seven runs the week, three runs the sentence, thirteen is the first number past the dozen.

Lucky 7 3 12 · avoid 13

Six ways a number becomes lucky

The mechanisms behind every page in this section, and the reason none of them is interchangeable.

Homophones

The strongest driver in East Asia. Mandarin has few syllables and many characters, so numbers collide with ordinary words: 八 bā with 發 fā, to prosper, and 四 sì with 死 sǐ, death. Japanese and Korean inherited the same collisions through Chinese loanwords.

Letter values

Hebrew and Greek letters double as numerals, so any word has a number and any number can be read back as a word. That is how 18 became the Jewish number for life: חי, chai, is ח (8) plus י (10).

Scriptural counts

Numbers that recur in a religious text pick up weight from repetition. Seven runs through Genesis and the week; 108 runs through Hindu and Buddhist practice, from mala beads to temple steps.

Written shape

Sometimes it is the glyph, not the sound. Japanese reads 八 as auspicious because the strokes widen towards the bottom, a shape called suehirogari, spreading out towards the end.

Anagram and pun

Italy's unlucky 17 is a Roman-numeral trick: XVII rearranges to VIXI, I have lived, which on a tombstone means the writer is dead. No sound is involved, only the letters.

Borrowed belief

Traditions travel, usually with trade or with a film. Friday the 13th spread out of the English-speaking world during the twentieth century and now turns up in places with no local thirteen tradition of their own, sitting alongside the older numbers rather than replacing them.

Which numbers agree, and which do not

Counted across the ten traditions covered here. A number appearing on both lists is the interesting case.

Treated as lucky

7
German, Indian, Italian, Japanese, Jewish, Korean, Russian, Western
3
German, Italian, Japanese, Korean, Russian, Western
9
Chinese, Indian, Thai
8
Chinese, Japanese
13
Italian, Jewish
4
German
5
Thai
6
Chinese

Treated as unlucky

4
Chinese, Japanese, Korean, Thai
13
German, Russian, Western
2
Jewish, Russian
6
Thai
8
Indian
9
Japanese

The full case for each avoided number, with its documented history, is on the unlucky numbers page.

Lucky numbers across cultures — frequently asked

There is no single answer, but 7 comes closest to being universal: it is treated positively across Western, Jewish, Japanese, Korean and much of Islamic tradition. 8 is more localised and far more consequential where it holds, because in Chinese it has a specific prosperity homophone behind it rather than a general good feeling.

Because the word for four sounds like the word for death in all three languages, through the shared Chinese root: sì and sǐ in Mandarin, shi and shi in Japanese, sa and sa in Korean. The avoidance is linguistic, not religious, which is why it does not appear in cultures whose word for four sounds like nothing in particular.

No. No number changes the probability of anything, and every page here says so. What these beliefs do change is human behaviour, which is measurable: prices, floor plans, phone-number auctions, the dates people choose to marry on.

13 is the clearest case. Western tradition avoids it, Italy treats it as a winning number, and Jewish tradition attaches it to adulthood and to the Thirteen Attributes of Mercy. 4 splits the same way: unlucky across East Asia, lucky in Germany through the four-leaf clover.

The behaviour is. Antipov and Pokryshevskaya, publishing in Judgment and Decision Making in 2015, looked at new-build blocks in Saint Petersburg with identical floor plans and found 54.9% of thirteenth-floor flats sold against 64.8% on the twelfth and 61.8% on the fourteenth. Seventh-floor flats led the building at 68.6%. The luck is not measurable. The market for it is.

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